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Build loyalty to ensure the longevity in your small business!

As a small business, building customer loyalty is one of the most important and often challenging aspects of our self marketing plan. Building new customers is essential, but keeping and growing our existing customers, especially long term is perhaps even more important. We cannot get complacent with this. Keeping ourselves fresh, relevant and interesting is a must.

We know that stories are the most powerful way for people to connect with each other. We all love stories because we all have them and can relate to them. The plot, the characters, the setting, the conflict, the resolution, the moral is the oldest from of telling and sharing experience, wisdom and history that we have. Today, storytelling is one of the most effective approaches to use in brand recognition and development.

Telling a story to drive home a theme or point is so powerful and lasting that it can cut through all the noise and clutter to grab someone’s attention very quickly.

Consider:

  • The courage and perseverance of Erik Weihenmayer, the first blind adventurer to summit all seven of the planet’s highest mountain peaks.
  • The innovation and vision of Ray Kroc of McDonald’s to revolutionize fast food.
  • Sara Blakely getting over her fear of sales to make Spanx the success it is todayHere are 3 ways you can build your brand connection with customers.
1- Identify life shapers and turning points. We all have specific experiences, events and moments that shape our ideas and were turning points in our lives. People can identify with us through them.

2- Think of random situations or occurrences you were involved in or witnessed that greatly moved you and why. These are amazing for chit chat with customers.

3-Talk about things, issues, causes that you are involved in and  passionate about. We all have charities, causes and things that we are a part of and align ourselves with. These can help identify our commonality with customers and bond us as people.

In the beauty and grooming business, having the right stylist and person to help create our visual image is key to building our self esteem. Get referrals and recommendations, be honest about what you want and  don’t want. Work together with  your stylist to create your best look.

Tip and Trick of the week to keep your clip in extensions beautiful!

Our guests in the salon using a high quality synthetic fiber, clip in hair extensions are sometimes concerned about the hair looking dry and lifeless.

My answer to them is moisture and  some shine products are best.  Here are a few tips:

  • Using protein on synthetic fibers is pointless. When using a conditioning product it should always say words and phrases like moistening, moisturizing and renewing not rebuilding or repairing.
  • Avoid brushing or combing while wet. Allow them to lay flat and dry overnight after you spray a leave in moisture based conditioner.
  • Keep it cool when selecting a water temperature to rinse
  • Dry shine products are best
  • Blowdry or heat tools should be moderate depending on manufacturer suggestions

 

#gregorybrady #salongw #kesarahair

Not a Secret Anymore.. A new day for extensions!

Half up 1 half up 2What used to be considered taboo and something we never talked about is finally being treated like any other accessory to make us look and feel better. 

Hair extensions were only for the celebrities.  They could go from a Bob to a long layered cut from Magazine cover to cover and no one even noticed.

The cost also kept them limited to “The Haves”.  Now they are “affordable, easy and for the everyday woman” according to the experts at Kesara Beautifull Hair. With new technology the fibers are heatable, lightweight and hold their style. Here are some easy tips and tricks for wearing clip in extensions. The name of extensions can be misleading as one of the best features is they add tons of volume to your hair.

  1. Find sets with fewer pieces to make your application simple.
  2. Use them for achieving styles you can’t do with your own hair.  A wedding or special occasion is a perfect place to start!
  3. Get extension made of the latest fibers. They are lighter, hold their style, easier to care for than human hair and you can use heat tools.
  4. Get them to blend instead of match so you can lighten or darker your hair and still wear the same set.
  5. Use products that are compatible and more organic so you don’t get buildup.  Only dip them in a moisturizing condition mixed with clod water.

#gregorybrady #kesarahair #clipinextensions #salongw

bohemian-braid

Trending now: The Bohemian Braid, perfect for the beach wedding!

Keep your hairstyle simple and sexy when exchanging nuptials on the beach. This Bohemian Braid is perfect.beach-wedding-decoration-at-sunset  We always want to remember 5 key things to keep you looking great:

  1. Make sure it is secure
  2. The style should fit the wedding, more natural
  3. Consider the winds
  4. Dance proof
  5. If your hair frizzes add anti humidity product

http://www.modernsalon.com/how-to/hair-styling-and-updos/how-to-bohemian-braid-crown-flowers

Care for your body in and out!

Organic and natural products  are not just a growing trend for what you eat and drink, but also what you also put on your hair and use on your bodyHealthy Hair!

Whole Foods and other stores like them are dedicating entire areas to the natural skin and hair product buyer.  Now many salons have started following suit.  This not only keeps their guests overall health and well-being in mind, but the health of their staff.

Articles are being written to inspire the consumer and direct them where to go.

Things to keep in mind:

  1. If I won’t consume this, should it be used on my skin, hair and nails?
  2. Do some of the less organic ingredients contain anything that reacts to heat? Plastics, acrylics and toxic ingredients are found in many beauty products, when heated they emit toxic fumes.
  3. Can I get the same results and performance with organic products?
  4. This is a simple step in our participating in reducing our carbon footprint
  5. The more we purchase and choose organic, the sooner the prices will come down.

By Gregory Brady, Partner Salon GW & Kesara Hair LLC

#surfacehair #salongw #gregorybrady #Organichairandskin

Textured hair dry? Pre shampoo oil rinse will quench it!

Part 1 in my 5 part series on summer curl care begins with the pre-shampoo oil rinse, or more commonly known as a pre-poo regimen.  This is a hair staple curly girls live by especially when moisture becomes an issue.  Remember, moisturized curls yield healthy hair and growth! So let’s get to it…

 

The night prior to shampooing, follow these steps:

  1. Lightly dampen hair with water. I use a spray bottle with water infused with lavender essential oil.
  2. Use olive oil, unrefined/virgin coconut oil, or avocado oil to moderately saturate your strands from root to tip. These three oils penetrate the hair shaft, and will most beneficial.
  3. Tie up your hair with a silk or satin scarf/bonnet to protect strands overnight.
  4. Use a sulfate-free shampoo, and cleanse up to two times to remove excess oils. Follow with conditioner, and hair styling regimen.

 

Additional tips:

  1. Let the oil penetrate for a minimum of an hour.
  2. Wear a terrycloth headband to prevent dripping.
  3. Add essential oilsdry hair after such as lavender, ylang-ylang, and/or tea tree/peppermint to, for additional moisture benefits.

 

Now that you have beautiful moisturized curls, stay tuned for tips on how to maintain that moisture.

 

http://www.naturallycurly.com/curlreading/kinky-hair-type-4a/5-reasons-you-should-pre-poo/

@MiaKauffman #salongw #naturalhair #naturalista

Owning your store in a small and quaint downtown is big business!

There are several keys to being successful in any business:

  1. Consistency- If your hours, days of the week and quality remain consistent it helps solidify your brand.
  2. Customer is king- Treat your customers the way you like to be treated
  3. Price according to your demographic-  Remember the “Big Box ” stores buy in quantity
  4. Make it worth their while-  Send them out with a smile and ready to refer you
  5. Set your self apart- Find a niche’

To be successful as a locally owned business comes with many challenges.  I am in a community where business owners get involved in the machine that runs our downtown.  We don’t get the tax breaks and incentive that are afforded to large corporations, so we must incentivise our customers in other ways.  It is the small things from remembering what they ordered to knowing a name.  We also work hard to promote ourselves on a limited budget and by the help or our local merchants group.  It gets you noticed!  We don’t have corporate names in our downtown, entirely localsalon-gw-dunedin1.

Summer curls for Naturalistas!

Summer has arrived, and is bustling with lots of fun outdoor activities.  You go to beach with your girlfriends,  attend cookouts by the pool,  and finally get to relax in your garden you’ve worked so hard to maintain. It’s all very wonderful to enjoy a lazy weekend after a long hectic week,  but what happens to your tresses that become overexposed to the sun,  and humidity? In the coming weeks I will expand on some hair care tips(listed below) to help you maintain healthy hair during the summer months.

 

  • Pre-shampoo oil rinse
  • Conditioning wash
  • Hair masks
  • Styling tips & maintenance, and
  • Protective styling

 

In the meantime,  here is a great article that will jump start your healthy,  happy hair routine.

http://www.curlynikki.com/2011/05/curly-hair-tips-for-spring-summer.html?m=1

 

@MiaKauffman #salongw #naturalhair #naturalista

5 Tips for Healthy Summer Hair

  1. Put down the shampoo! Although high temperatures may have you jumping in the shower more often, summerbraidlathering up too frequently can cause dryness and frizz. Try clipping your hair up in the shower and using a dry shampoo afterwards to refresh your style. Avoid heat styling and try working with your natural texture or a fun summer braid.
  2. Going for a swim? If you plan on taking a dip, try wetting strands in the shower first. I like to detangle,  add a quarter sized amount of leave in conditioner or oil and braid my hair loosely. If hair is already damp it is less likely to absorb chlorine and salt water which can leave your hair feeling dry.
  3. Replenish! Look for sulfate free shampoos and hydrating conditioners. Once a week try a moisturizing hair mask!
  4. Detangle properly. Keep a brush that is made for detangling wet hair at home AND in your beach bag. Hair is most delicate while it is wet, using a traditional brush on tangles may cause breakage.
  5. Accessorize! Hats and scarves are the most fashionable way to protect your hair and skin from harmful UV rays.

#andim #salonGW #sexysummerhair

5 Reasons to Try The Balayage Look

Balyage Gio 42015IMG_0659You may not have heard the term “balayage” until now, but we can guarantee you have seen this hot hair trend on the runways, the big screen and in the magazines.

Balayage translates as “to sweep” as each section is hand painted, melting the colors together to give hair depth, dimension and movement. Think back to that beautiful sun kissed hair you had as a child in the summer months.

Here are five reasons you should discuss balayage with your colorist:

  1. Create a custom color to accentuate your hairstyle and complexion.
  2. It is a great way to grow out old highlights or dark hair color.
  3. Non-committal color; there is no need to retouch for 6 months, up to a year. Low maintenance!
  4. Cost effective. Although a balayage service costs more than a traditional foil, it is done less frequently.
  5. Balayage was developed to mimic what happens to hair as a result of being in the sun, so this trend is here to stay long beyond the season.

Contact us at Salon GW to set up an appointment to discuss your best Balayage.

#andim #salongw #balayage

blond hair