2018, the year to be seen: What is trending in hair?


When you been doing hair as long as I have, you could run out of motivation and new ideas, but I don’t.  I always pay attention to trends and take education to re-inspire and motivate myself.  When that age old question comes up, from a guest in my salon, “What would you do to my hair ?” or “So what’s the latest styles that are popular?”

I not only reeducate myself, attend symposiums and get the knowledge and creative tools to be my best for myself and clients but encourage our whole team at Salon GW to do the same…guess what they do!

We love to see what is trending at the beginning of the year and look to style and fashionista publications to find out what’s hot.





5 Looks that are emerging for 2018:

  1. Nirvana Blonde- “If you’re going to dye your hair one color this year, make it Nirvana Blonde.”
  2. The Boyish Bang- “Choppy bangs that had a decidedly boyish quality to them.”
  3. Braids Are Back- ” raids of all kinds have made a comeback on the runway (including four-strand and fishtail).” 
  4. Double Barrette- “Two barrettes of your choice fastened parallel just above each temple. “
  5. Go Big- “If you have natural curls or texture—don’t just wear them, flaunt them.”


Tips for the Best Salon Visit

You’ve been searching Pinterest for weeks and anxiously awaiting your hair appointment! Here are a few tips to get the very most out of your time with your stylist.

1. Do your research. If you already have a salon (or come to us, of course!) lucky you! However if you’re looking for a new salon or stylist, ask questions. Do you have any special hair needs? Curly hair, short hair, long hair, damaged or brittle hair, braids… whatever it may be you want to end up with the proper stylist, not just who is available.

2. How to book. This is your time and you deserve the most out of it! If you are going for a complete look overhaul, mention this to whoever books your appointment so we aren’t in a rush. If you’re booking a color service know exactly what you need. Root color, all over color, partial or full foil, balayage? All services require different amounts of time, if you have any questions ask to leave a message for the stylist to do a phone consultation. Patience is a virtue, if you can’t get into the stylist ASAP… wait! We are constantly correcting impulse cuts and colors.

3. Consultations are your friend. Trying something new can be scary, but scheduling a complimentary consultation can put many fears to rest. In certain situations a test strand may need to be performed to make sure you are a candidate for the service you are requesting.

4. Have a plan. You don’t need to speak hairdresser to tell us what you want. We LOVE pictures! Phrases like “let’s cut it short,” or “let’s go red” can look much different in your head then it does in your stylist’s. If you give someone the power to do “whatever you want,” don’t be upset when you don’t totally love it.

On a budget? Definitely mention this before any services are performed. Sticker shock is never fun. Some hairstyles and colors may be more maintenance or much more money than you were expecting. Hair, just like all other expenses, should be budgeted for if you’re committing to a new look.

Are you willing to dry/use styling tools/apply product? BE HONEST! If not, some styles may not be for you and are only achieved with these things.

5. Be flexible and embrace change. Not all color and cuts suit all complexions or face shapes. Trust your stylist and work together to find a perfect match if what you had in mind won’t work for your hair.

6. Be honest. Be upfront about all chemical services over the last 5 years, yes it matters! We promise we aren’t trying to shame you when we ask if you’ve colored your hair at home or what type of products you use, we just want to make sure our products won’t have any interesting effects when put on top of your previous color/keratin treatment/relaxer. Trust us, it can possibly save your hair.

7. Take notes. Always love how you look when you walk out of your hair appointment? Pay attention throughout the entire service! Why did they select that certain shampoo or conditioner? What styling products are they using and what order did they apply them in? Do I need to take any of these products home with me? Same for styling tools and brushes.

Hair: Fit and Trim

If you want to maintain your length, opt for a trim every four to six weeks, since any growth on short hair is more noticeable than on long hair. If you‘re ready to grow your hair out, you can wait longer — up to four-six months before your first trim, and then every six-twelve weeks after that

Some of you become afraid of a trim, try using the term “Dusting” because many stylists don’t seem to know the meaning of trim anymore:

According to Editorial Hairstylist James Pecis:

Dusting : The term people who really mean “just a trim” need to know when they go into the salon. “It’s when you literally just cut the ends of the hairs that are split or broken,”—nothing else to it.

Summer and sun can be hard on your hair, so a good dusting and using products with some protection like Wella Sun Protection Spray

#summerhair #Wella #salongw #gregorybrady

Summer Hair…Summer Care!







When summer gets in full swing, we have beach parties, pool days and just doing our outdoor running and workouts.  This could mean trouble for your locks.  Many of us have color or otherwise chemically treated hair and it can be fragile and get unwanted results if it gets too dried out.

According to WEB MD here are a few tips:

  1. Start summer with a trim. You’ll get rid of split ends and refresh your style. …
  2. Shield your strands from the sun. …
  3. Saturate strands before taking a dip. …
  4. Switch to a moisturizing shampoo and conditioner. …
  5. Skip the hot tools. …
  6. Outwit frizz.


Contact your stylist at your favorite salon and consult on keeping your mane soft and silky!

#salongwdunedin #gregorybrady #summerhair


New Hair, New Look, New You!! Be seen in 2017!

Admit it. You haven’t changed your hair color and style in a very long time.

There is a lot of fear involved in changing our look. We get comfortable and set in with our image and tend to ignore how we really feel about our self esteem. Depending on your age and where you are in life can greatly impact this.

Don’t be afraid. Be bold, get excited and take the leap. The new shorter cuts seen on celebrities like Jenna Elfman are fabulous. Certain styles may not translate as well as you get older — but that doesn’t mean you should forgo hair trends altogether once you reach your 30s, 40s, 50s and beyond. Continue reading…

Thanksgiving: Giving itself gives us thanks!

We believe in giving back to the community and people that support us. One of our favorite local charities is HEP, Homeless Empowerment Program located right here in Clearwater at 1120 North Betty Lane in Clearwater, Fl 33755

Once ech week, stylists Andi Manuilow and Mia Kauffman, both from Salon GW in Dunedin,  go to the HEP campus and cut residents hair.  This raising their self esteem and gets them ready to re-enter the workforce.

Continue reading…

Fall hair color sounds good enough to eat!


According to Good Housekeeping magazine 

“Ecaille, cinnamon swirl, buttery? It sounds like a French cafe menu, but these are the hottest hues this year so far.”

Consider your skin tone and desired results when choosing your shade (the color) and level (lightness or depth).   For instance, if you have pale alabaster skin, most red shades will compliment your look. Most of the ads we see today feature picture perfect skin and youthful aged models wearing the hottest colors.
Continue reading…

cause marketing

Build Your Salon Business with Community, Connections and Conversations

It is not easy to build a successful salon business without community, connections and conversations.

By creating the right staff, location and environment, we give people all the right reasons to become loyal, happy long term customers. It is through them that referrals are naturally made.

The experience we create for customers is everything!

What do you want customers to remember about you?

What do you want customers to say about you?

Here are 8 things that can make salons more successful.

Continue reading…

4 Solutions for Summer Hair Care Woes!

4 Solutions for Summer Hair Care Woes

1-Protect Your Color
The trend in color for Summer 2016 are beautiful shades of Red and Copper.  These shades tend to fade with sun exposure.  Create a “sunblock” for  your hair. Because there’s no effective chemical product or dye designed to counteract the impact of ultraviolet rays on hair (though added SPF helps), a wide-brimmed hat is your best weapon for summer hair careProtein_Cream. Try one made from a tightly woven UPF (ultraviolet protection factor) fabric.  If you would like extra protection try a spray leave in like Surface Trinity Protein Spray.
2-Fight Frizz
Moisture in the air makes hair prone to frizzing.
Try a silicone-based smoothing serum. “These styling products temporarily ‘glue’ hair cuticles smooth, flattening out roughness and preventing the absorption of water molecules from the air,” says Deborah Sarnoff, MD, a clinical associate professor of dermatology at New York University Medical Center.
3- Manage oily hair and scalp
Like oily skin, an oily scalp gets worse in summer.
Frequent shampooing is the most effective technique for removing buildup. Also use dry shampoo or make your own by dusting your hairbrush with cornstarch or baby powder, shaking off the excess and brushing it through your hair and scalp. In a fix, Dip a cotton ball in witch hazel—a natural astringent that dissolves oil—and blot your scalp along your part and around your hairline.
4-Rescue Swimmers Hair
“It’s no myth—chlorine builds up on the hair and leaves a discoloring green film,” says McMaster. And this isn’t a blonde-only problem, although the buildup is more obvious on light-colored locks.For extra summer hair care protection, coat wet or dry hair with leave-in conditioner, try a clarifying shampoo, which has residue-removing properties, or rinse your hair with 1/4 cup cider vinegar mixed into a pint of water, which also removes dulling and discoloring films. Après swim, a ponytail keeps you cool poolside and minimizes damage (only the very outer layer gets exposed to the sun’s rays).
#SalonGW #summerhair #sunprotection