According to Good Housekeeping magazine
“Ecaille, cinnamon swirl, buttery? It sounds like a French cafe menu, but these are the hottest hues this year so far.”
Consider your skin tone and desired results when choosing your shade (the color) and level (lightness or depth). For instance, if you have pale alabaster skin, most red shades will compliment your look. Most of the ads we see today feature picture perfect skin and youthful aged models wearing the hottest colors.